Azzi is an award-winning perfume designer. She specialises in creating bespoke groundbreaking fragrances for the world’s top fashion designers, beauty brands, royalty, Hollywood actors, musicians and artists. The likes of Helena Bonham Carter (“We really do have fun and lots of laughs,” says Azzi of the actress), Jude Law and Orlando Bloom have all used an Azzi fragrance to help them get into character. Kylie Minogue raves that her fragrances are “absolutely divine”.
This level of personalisation and customisation doesn’t come cheap. Although the £15,000 price tag didn’t stop Cindy Crawford’s husband ordering a bespoke blend for the supermodel’s 50th birthday. (We like your style, Rande.)
Luckily, Azzi also has a more accessible collection of fragrances. The Perfumer’s Story is a collection of women’s, men’s and unisex fragrances.