Your Midlife Makeover Kit

Genevieve-Main-2
Growing up doesn’t mean losing the joy of playing with makeup and experimenting with colour. But if your makeup bag needs a refresh as your skin needs change, we’ve got a few ideas.

Working in the beauty industry for the past 25+ years, I am probably more in touch with beauty newness and innovation than the average woman. And I’m here to share my wisdom.

In my 50s, I’ve had to accept that I can’t keep putting on the same makeup as I’ve done for years. I love makeup, but I’ve had to have a shake up. When you’ve worn a signature black eyeliner for the past 30 years, it’s not easy to accept that you can’t do that anymore without it ending up closer to your brows.

My sister turned 60 this year. This is a lady who has never worn more than a touch of mascara and perhaps a lip balm in her life. And yet suddenly, she was dragging me into Space NK for advice on how she can look ‘less invisible’ and brighten herself up for this new decade. She walked out with a bag full of glitter and sparkle.

So I wanted to share how I’ve adapted my signature make-up for the menopausal years in the hope that it might help or encourage others out of their comfort zone and into a new era of glowing and radiant beauty.

Beautifully ageing skin

One of the biggest mistakes I think women of our decade make, is thinking we need thicker coverage from our foundation. Yes, there may be pigmentation to ‘mask’ but this can be done using concealer. A thick, matt foundation will only accentuate any fine lines or wrinkles and the old-fashioned use of powder is a firm ‘no no’.

It’s well worth visiting a make-up counter and asking to be colour matched. Our skin tone changes in menopausal years, and you may have more redness in the skin than you used to, particularly if you are suffering from flushes.

Becca Aqua Luminous Perfecting Foundation, £32

Becca-Luminous

Go for a light illuminating base that will give you a glowy, youthful look with the minimum amount of coverage you can bear. You can always touch up any uncomfortable areas with a concealer. Other favourite dewy foundations:  Shiseido Synchro Skin Glow Luminizing Fluid Foundation SPF20, £36 and Nars Sheer Glow Foundation, £33.50

Rethink your eye makeup

For as long as I can remember, my signature eye make-up has been black liner on my top lid. In the past two years, despite trying all sorts of ‘waterproof’, ‘non-budge’ and ‘8-hour’ eyeliners, nothing has stayed put. This is for a couple of reasons. I have extremely hooded eyes and my upper lids will now just pick up whatever is on my lash line – even mascara.

Additionally, although our skin becomes dryer everywhere else, our lids tend to get oily throughout the day. Go figure. So I also now without fail, use an eyeshadow base.


Nars Night Star, £19

Nars-Eyeshadow-final

Stay away from highly frosted shadows as they can enhance ‘crinkly’ lids. Instead, go for a more matt powder shadow with some sparkle or shimmer. This can really make your eyes pop. Two of my other current favourite eyeshadows are: Bobbi Brown Luxe Eye Shadow Rich Metal, £27 and Chantecaille Le Chrome Luxe Eye Duo, £48.

Concealer for grownups

Before our 40s, concealer was just to cover spots, right? Not any more. As beauty industry innovation continues to offer us some really strong options, it’s worth reconsidering what a good concealer can do to add glow.Having only started using one myself a few years ago, I began with some ‘brightening’ under the eyes, and now also use a different one for any redness or pigmentation. Don’t overload it. Rather, dab very lightly with your finger and pat to blend or use a light brush. You can always build up coverage.

By Terry Anti-Wrinkle Dark Circle Eye Serum, £52

By-Terry

It’s worth getting advice on exactly the right shades, and also choose a concealer that ‘moves’ – has some elasticity. Without that, you’ll end up creating the same effect as a ‘matt foundation’, which can only enhance imperfections. I also love: HourglassVeil Retouching Fluide, £31 and Becca Ultimate Coverage Concealing Crème, £21.

For the love of lipstick

I’ve always been a lip gloss girl but in the last few years I’ve been drawn to the trend for stunning deeply pigmented lip pencils. However, they are mainly matt, and although I did succumb and buy one, a matt colour is really not good on lips that are losing plumpness.

I still however, love a bright red lipstick and have tried quite a few to find my perfect formulation and colour.

If you love a bright red but are nervous to wear a red lipstick, try dabbing a light veil of the colour on the lips with your finger or a brush and follow with a lip balm or Vaseline.

Hourglass Lip Stylo Lover, £29

Hourglass-Lip

Exactly the right amount of moist, doesn’t ‘bleed’ and really lasts. Having given up smoking in my early 20s, I’m lucky not to have lip lines, but if you do try a nude lip liner around the outside of the lip to prevent bleeding. Other ones to try: Pat McGrath Lust Gloss Twilo, £27 and Fenty Beauty Gloss Bomb, £16.

Blusher for the age of hot flushes

The main shake-up for me in this area is that I’ve moved away from the pinky shades of blusher I used to wear and I now, without fail, I always use a bronzer.

As a sparkle addict, I tend to go for one with a bit of shimmer, and on days where I do need a bit of ‘blush’, a touch of a shimmery, peachy toned blush on the ‘apples’ of the cheeks to finish off.

Hour Glass Ambient Luminous Bronze Light, £45

Hourglass-Bronze

We really don’t need to look any more ‘flushed’ than necessary, so a bronzer has the effect of bringing some ‘warmth’ to the face and makes you look healthy.A little shimmering highlighter on the tops of the cheekbones will give you a fabulous healthy ‘glow’. Other great blushes: Nars Orgasm, £25 and Bobbi Brown Highlighting Powder in Moon Glow, £36.

Last word to brows

Never underestimate the importance of eyebrows. As we age, strong, shaped brows can really define your face. Many of us are not used to getting regular threading or tinting as it just wasn’t so readily available back in the day, but now is the time to get into good brow habits.

A few grey hairs are now sprouting on my brows, so I get regular tinting and threading. Even with that, a few grey stragglers get through, so I always have a brow tint in my bag for when I spot them.

Use a brow conditioning product such as Rapid Lash Brow Serum to keep them healthy and plentiful. Strong brows can take years off your face.

Shavata Day-Long Brow Tint, £19

Shavata-final

I was introduced to this great new product for covering grey brow hairs by Shavata Brows. I also now take the trouble to colour in any gaps and use a gel to keep them in place. Two other great gifts to brows are: Elf Wow Brow Gel, £4.50 and BBB London Ultra Slim Brow Definer, £17. 





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